Take Your Website From Good to Awesome!
Do you want to level up your website content marketing strategy? Plenty of marketers think that an effective content marketing tactic is expensive. In reality, however, it is a lot cheaper than the traditional type of marketing.
Below are some of the best content marketing techniques you can utilize to grow your audience.
1. Measure your objectives.
Don’t forget to measure your content marketing strategy’s ROI. Remember that money is not the mere indicator of a successful marketing tactic. There are several other factors that you should monitor:
• Lead quality:
What is a qualified lead? A potential customer within the email list who is a perfect representation of your buyer personal, in terms of budget, needs and other aspects.
Monitor your sales by converting your leads to loyal customers.
• Social media and onsite engagement:
Your most loyal and engaged customers can immediately become your customers and subscribers.
• Authority and exposure:
These components are difficult to monitor, but they enable your web content to reach a bigger audience.
Traffic is the very foundation of content marketing.
Implementing a good content marketing strategy can be challenging and time-consuming. However, with the correct strategy, you can streamline the process, and grow your brand exponentially.
2. Understand your target market.
Are you sure that you know and understand your target audience? Understanding your target business means a deeper understanding of your business. You will be able to create compelling, valuable content according to their needs and wants, and in turn, gain more traffic and profit.
Making user personas can help you get a better idea about them. Take a look at your existing followers and readers. If you can, conduct a survey to get to know them more. This way, you can make sure that your audience and content are a perfect fit.
3. Make an editorial calendar.
Do you want to streamline your website content efforts? Create a detailed editorial calendar for all your marketing channels. If you are blogging on WordPress, you can utilize its own editorial calendar plugin. Trello and Google Calendar are also efficient scheduling tools.
4. Re-purpose content.
If you want to reach a wider audience, you can start by re-purposing some of your old content. Give it a fresh spin even on other websites, such as marketing institutes and social networks. This is an effective approach in reaching new audiences who haven’t found your blog or business website. Target them, and encourage them to visit your webpages.
Moreover, if you want your visitors to subscribe to your email list, create content upgrades or lead magnets. You can highlight this inside your website creation company.
The web design world is continuously changing. Once in a while, user expectations grow, and fresh technologies emerge. There are endless new functions, websites, features and apps.
As a website developers thriving in a constantly changing landscape, being updated with all the changes is imperative. No one can set accurate predictions, so it’s crucial to understand how the web development field is moving. You need to anticipate which elements will make the largest impact.
Know where the industry is headed this 2019. Here are some trends to watch out for.
1.Progressive Web Apps
Progressive web apps are gradually rising in the industry. We will definitely feel the big influence of mobile technology in this trend. They behave and look like mobile applications, but they are actually web pages that work well in browsers.
As people of today continuously build strong relationships with applications, the more it becomes powerful. Progressive apps load quickly and sends push notifications, even on faulty networks. You can see an icon at the home screen, and it works efficiently, delivering a top-level screen experience.
Progressive web apps provide tons of advantages. Offline work is possible, and it loads pretty fast since much of the data is stored in the cache. They are different from mobile applications in a way that they don’t require installation, and can be discovered through a search option.
Single-page websites are results of the browsing habits of users themselves. The decline of desktop browsing is nothing new, so this further reiterates the fact that developing and designing for smartphones and other devices should be prioritized.
Websites today should be all about speed and simplicity and speed. Users appreciate a minimalist look, and convenient browsing. Since single-page websites only have one long page, there is no room for traditional menus and complex navigational systems. Instead, the web page is structured into different logical sections.
The user only needs to scroll down in one continuous motion, or click on anchor links in order to jump to the relevant section. Single-page websites can look good on various devices. They are also scroll-friendly, and can help improve conversions.
Every year, trends simply come and go. One of the trends that will come to the exit door this 2019 is flash. For many decades now, Flash has been a go-to choice in displaying different website animations.
There are many factors that led to the death of flash in the industry. This includes frequent crashes, incompatibilities, lack of mobile browser support and security issues.
The replacement? HTML5. It is the low-maintenance, secure and high-performance solution to Flash’s downsides. A reliable alternative, it enables web designers and developers to make SEO-friendly animations with utmost convenience.
If you are loyal Flash user from before, then it’s time to transfer all of your content to HTML5. It’s gradually becoming an industry standard.
People who require constant connectivity have high user expectations. As much as possible, they need 24/7 access to various information and answers. This is where chatbots and virtual assistants come in. They are gradually becoming part of the norm, so web designers and developers should completely understand the technologies behind them.
Interactions depending on context will play a vital role, focusing on real-time situations, instead of static user experiences. Make sure to give yourself a great AI introduction. Read about relevant frameworks and platforms!
5.Website Push Notifications
Push notifications are not only utilized by mobile applications. Different websites are also using this efficient engagement tool. Why? Business websites continue to look for different methods to further communicate their value propositions at the right moments. As long as the push notification option is enabled, the user can get helpful updates, even if the website is not open.
Leverage allows you to handle large positions with minimal investment money in your account. For instance, with a leverage of 10:1 and $10,000 in your account, you can have control of a position valued $100,000. Leverage opens the opportunity for currency trading broker to yield large amounts of profit, but also expose you to large amounts of risk.
How leverage maximizes returns
Leverage works like this: a leverage of 30:1 increases the potential return of your capital by 30 times. You could purchase $30 per pip if you had $15,000 in your account. Remove leverage and you can only afford $1 pip worth.
How leverage maximizes risk
Similar with how leverage increases your potential capital return by 30 times, it can gain you the same amount of loss for the small capital you invested should the market price move negatively.
For instance, 20 pips lost is merely $20 lost without leverage. But with leverage, 20 pips would amount to $600 with the ration being 30:1, so be careful when using leverages and take everything including the risks into consideration first.