There are many successful mobile apps out there. The likes of Facebook, Candy Crush, and even Angry Birds come to mind. What makes them successful? Well, they’ve actually followed some fundamentals as well as incorporating some business and marketing aspects as well to make it highly successful.
The thing is, any app designing app can be successful so long as the developer knows what they’re doing. If you are interested in creating one for yourself or for your venture, then read on to find out some important things that you need to know in order for you to create a successful mobile app.
Conduct Some Research
With so many applications today, what feature or set of features do you think that will provide value to your customers? Well, research is key here.
As they say, the devil is in the details, so you have to make sure that you do some proper research first so that you will know what features you should put in your own mobile app.
Planning and Marketing
Developing an app would cost you a lot of money, especially if you’re going to outsource it or hire someone who knows how to create apps.
That being said, at some point, you will need to recoup the money that you’ve spent in developing the mobile application.
So, how would you monetize it? Well, there are two popular payment models that people use. They could either charge an upfront fee before people can download the application or you could go for the more popular approach which is a subscription-based model, wherein, people would have to pay a monthly fee to continually use the application.
No matter what it is you’re going to end up with, you have to plan with your team first so that you can come up with the best possible solution.
Simple and Intuitive Interface
Let me ask you a question: would you rather use an app with a small set of features but with amazing navigability? Or would you rather use an app that although has a lot of features, but it has a very convoluted design and you cannot really navigate your way through without headaches?
I am willing to bet that you’re going to choose the former and a lot of people would agree with you. A simpler application with core features and easier navigation is far more beneficial than developing a highly convoluted app.
Color is Important
Did you know that the colors that you choose to implement on your application play a crucial role as well? That is thanks to Color Psychology. If you notice, there are some apps with a predominant color scheme. For instance, banking applications usually use the color blue because it is linked to a higher trust.
Conversely, orange is the color of fun and you mostly see more colorful palettes on fun applications for children. So again, research is important here. Use the colors that will elicit the emotion you want when a person uses your app.
Screen Orientation Matters
Most of the time, we use our phones in portrait mode because it is the most convenient. However, there are times that we use our mobile devices in landscape mode so that we have a much bigger screen real estate.
Your application must be able to adapt to various screen orientations so that one interface will not look bad when using the other. Don’t worry, by implementing Responsive design, you need not to worry about this too much.
Although a lot of people upgrade their smartphones on a yearly basis, some people do not. Therefore, your application must also be able to cater to people who are using older operating systems (about 2 generations lower) so that the vast majority can still access it without problems.
Take Your Website From Good to Awesome!
Do you want to level up your website content marketing strategy? Plenty of marketers think that an effective content marketing tactic is expensive. In reality, however, it is a lot cheaper than the traditional type of marketing.
Below are some of the best content marketing techniques you can utilize to grow your audience.
1. Measure your objectives.
Don’t forget to measure your content marketing strategy’s ROI. Remember that money is not the mere indicator of a successful marketing tactic. There are several other factors that you should monitor:
• Lead quality:
What is a qualified lead? A potential customer within the email list who is a perfect representation of your buyer personal, in terms of budget, needs and other aspects.
Monitor your sales by converting your leads to loyal customers.
• Social media and onsite engagement:
Your most loyal and engaged customers can immediately become your customers and subscribers.
• Authority and exposure:
These components are difficult to monitor, but they enable your web content to reach a bigger audience.
Traffic is the very foundation of content marketing.
Implementing a good content marketing strategy can be challenging and time-consuming. However, with the correct strategy, you can streamline the process, and grow your brand exponentially.
2. Understand your target market.
Are you sure that you know and understand your target audience? Understanding your target business means a deeper understanding of your business. You will be able to create compelling, valuable content according to their needs and wants, and in turn, gain more traffic and profit.
Making user personas can help you get a better idea about them. Take a look at your existing followers and readers. If you can, conduct a survey to get to know them more. This way, you can make sure that your audience and content are a perfect fit.
3. Make an editorial calendar.
Do you want to streamline your website content efforts? Create a detailed editorial calendar for all your marketing channels. If you are blogging on WordPress, you can utilize its own editorial calendar plugin. Trello and Google Calendar are also efficient scheduling tools.
4. Re-purpose content.
If you want to reach a wider audience, you can start by re-purposing some of your old content. Give it a fresh spin even on other websites, such as marketing institutes and social networks. This is an effective approach in reaching new audiences who haven’t found your blog or business website. Target them, and encourage them to visit your webpages.
Moreover, if you want your visitors to subscribe to your email list, create content upgrades or lead magnets. You can highlight this inside your website creation company.
How to Become an SEO Expert
Do you want to be an SEO expert that are specialist in covering every aspect of seo services packages? How can you explore the SEO landscape much further? Becoming a reputable SEO professional is not that complicated.
1. DIY Strategy
Any type of business can benefit from an effective search engine optimization strategy. It offers a lot of perks! If you execute your own DIY strategy, you will be responsible for your very own investments and success. It is your choice if you want to work as little or as hard.
2. Get Your Own Clients
If you really want to earn a lot from SEO practice, you need to acquire more clients. This can immediately increase your cash flow. You can also reinvest your money to other search engine optimization clients.
3. Begin a niche website.
A niche website focuses on one topic. Beginning a niche website is the most efficient ways to understand SEO. The risks are minimal, and you wouldn’t need that much capital. Trust me, you can begin with $100 or less! Moreover, if you implement your keyword research strategy properly, you can find website niches with a much lower competition.
4. Create an authority website.
Authority websites open doors for more opportunities.
- more opportunities for growth
- less web content restriction
- more linkable
- less algorithm volatility and penalty risks
5. Sell Leads
Building lead generation webpages is a great substitute to communicating with clients. You must come up with a local keyword such as “Los Angeles Handyman.” Then, make a website based on that keyword. Once the website is ranking, you can start selling organic leads to real Los Angeles handyman companies.
6. Become an Employee
This is not an ideal choice for every SEO professional. However, this is a food way to get started in the industry. Several businesses are looking for to in-house SEO employees. Working for a company means acquiring experience. On the side, you can start the foundations of your own SEO firm.
One of the wisest decisions? Utilize your SEO experience and skills to earn money in different ways. This can decrease the risks, and reliance in one method. Work towards gaining income diversification.
8. Analytics, KPIs and Data Analysis
Search engine optimization requires professionals to analyze KPIs, or key performance indicators. You don’t need to be a geek to do this, though. Just learn how to use Google Analytics to improve your campaigns.
9. Competitor Analysis
Looking for the right keywords is just the first step towards a successful SEO campaign. Then, you need to validate them through competitor analysis. To do this effectively, look for analyses guides and resources online. It’s not really that complicated.
Placing Bet A Night Before The Race
Are you a Betfair Trader? If so, you might find that there are plenty of tactics that will give you the best chances of getting profits through the online share trading.
One tactic would be to get up early and look at the horses that are going to race during that day. Look at the favorites and see if it is most likely going to win by inspecting the physical condition of the horse.
But, another tactic that some people do not use is by actually placing bets the night before the race. Why does this work?
Typically, people would just rise up early and then the prices will start to move again. However, there are only a handful of traders that are online during the night, so you can safely place a bet with minimal problems the night before.
The price of the bets typically goes down during the day that is why placing a bet overnight can be very advantageous to you from a price action standpoint.
Another thing that you should know about is that there is plenty of inside information that people inadvertently spread all over the internet. If you can get a hold of this tipster’s information, then you should make changes accordingly.
A common example of this would be that the tipster usually hands out 4 or 5 horses that are most likely going to win. The insider information will give you some knowledge about the racehorses– their conditioning, their training, and so on.
Once you know which horses they are, place a back bet on each one and also place a lay bet lower than what you’ve initially put in the back bet. This is so that whatever happens, you’re only going to lose a small amount of money while still earning some profits as well.
Remember that you do this during the night before, so place your bets accordingly. Once that is done, you will find the next morning that your bets are going to be matched which simply means that you’ve just increased your chances of winning just by doing the things that I’ve mentioned in the last paragraph.
Make sure that you make use of a pretty good online trading program. I highly recommend BetTrader because it has a really nice user-interface and all of the functionalities are within your reach with just a few clicks.
Seriously, it is so easy to use that even a complete beginner can use it without a hitch. Just make sure that you’ve set the parameters right and place your bets accordingly.
The next thing you will know; you have racked up the profits!
Be sure to use this tactic on pretty much every trade so that you can earn a lot of money. A lot of people do not know this and those who do, never even tried. Make use of this to gain an edge.
Do you want to improve your business’ online presence through an effective SEO strategy? Then, follow the suggestions below from the best seo marketing. Take note of these, then soon, your website will rise at the top of the search engine results pages.
Every page of your website has a space between the <head> tags. You need to use these spaces to insert metadata strategically, or other details about your web page content. Take note of the following:
This is the textual description that a specific browser uses in your page search return. You can consider this as your website’s window display—an appealing and concise description of what your entire website is about. An ideal meta description usually contain 2 full sentences.
Remember to add the right phrases and keywords in your keyword metadata. Make sure to include a wide range of phrases.
The title metadata is used for page titles shown at the topmost part of your browser window. This is the most crucial metadata on your web page. If your website has a CMS, you can coordinate with your team regarding the automated system for generating title metadata for every web page.
5.Have a link-worthy site.
Don’t forget to create relevant links within your website. Rather than including “click here” links, write the destination name. Keep in mind that “click here” has zero search engine value, aside from the attached URL. Incorporating the keywords will improve your own search engine ranking, and the ranking of the web page you are linking to.
6.Use alt tags.
Describe your video and other visual media through alt tags or substitute text descriptions. They can direct search engines to your page, especially to those who only utilize text-only screen readers and browsers.
7.Publish relevant content.
Compelling content is the primary driver of high search engine rankings. There is no alternative for quality content. It is created specifically for your target users, and can improve your website’s relevance and authority. Determine, and target a specific keyword phrase for every page. Use heading tags and italics to highlight keyword phrases.
8.Regularly update your content.
One piece of compelling content is not enough. To make a positive difference for your audience, you need to produce lots of them regularly. Search engines love this routine because this is an efficient indicator of a website’s relevancy.
The web design world is continuously changing. Once in a while, user expectations grow, and fresh technologies emerge. There are endless new functions, websites, features and apps.
As a website developers thriving in a constantly changing landscape, being updated with all the changes is imperative. No one can set accurate predictions, so it’s crucial to understand how the web development field is moving. You need to anticipate which elements will make the largest impact.
Know where the industry is headed this 2019. Here are some trends to watch out for.
1.Progressive Web Apps
Progressive web apps are gradually rising in the industry. We will definitely feel the big influence of mobile technology in this trend. They behave and look like mobile applications, but they are actually web pages that work well in browsers.
As people of today continuously build strong relationships with applications, the more it becomes powerful. Progressive apps load quickly and sends push notifications, even on faulty networks. You can see an icon at the home screen, and it works efficiently, delivering a top-level screen experience.
Progressive web apps provide tons of advantages. Offline work is possible, and it loads pretty fast since much of the data is stored in the cache. They are different from mobile applications in a way that they don’t require installation, and can be discovered through a search option.
Single-page websites are results of the browsing habits of users themselves. The decline of desktop browsing is nothing new, so this further reiterates the fact that developing and designing for smartphones and other devices should be prioritized.
Websites today should be all about speed and simplicity and speed. Users appreciate a minimalist look, and convenient browsing. Since single-page websites only have one long page, there is no room for traditional menus and complex navigational systems. Instead, the web page is structured into different logical sections.
The user only needs to scroll down in one continuous motion, or click on anchor links in order to jump to the relevant section. Single-page websites can look good on various devices. They are also scroll-friendly, and can help improve conversions.
Every year, trends simply come and go. One of the trends that will come to the exit door this 2019 is flash. For many decades now, Flash has been a go-to choice in displaying different website animations.
There are many factors that led to the death of flash in the industry. This includes frequent crashes, incompatibilities, lack of mobile browser support and security issues.
The replacement? HTML5. It is the low-maintenance, secure and high-performance solution to Flash’s downsides. A reliable alternative, it enables web designers and developers to make SEO-friendly animations with utmost convenience.
If you are loyal Flash user from before, then it’s time to transfer all of your content to HTML5. It’s gradually becoming an industry standard.
People who require constant connectivity have high user expectations. As much as possible, they need 24/7 access to various information and answers. This is where chatbots and virtual assistants come in. They are gradually becoming part of the norm, so web designers and developers should completely understand the technologies behind them.
Interactions depending on context will play a vital role, focusing on real-time situations, instead of static user experiences. Make sure to give yourself a great AI introduction. Read about relevant frameworks and platforms!
5.Website Push Notifications
Push notifications are not only utilized by mobile applications. Different websites are also using this efficient engagement tool. Why? Business websites continue to look for different methods to further communicate their value propositions at the right moments. As long as the push notification option is enabled, the user can get helpful updates, even if the website is not open.
Leverage allows you to handle large positions with minimal investment money in your account. For instance, with a leverage of 10:1 and $10,000 in your account, you can have control of a position valued $100,000. Leverage opens the opportunity for currency trading broker to yield large amounts of profit, but also expose you to large amounts of risk.
How leverage maximizes returns
Leverage works like this: a leverage of 30:1 increases the potential return of your capital by 30 times. You could purchase $30 per pip if you had $15,000 in your account. Remove leverage and you can only afford $1 pip worth.
How leverage maximizes risk
Similar with how leverage increases your potential capital return by 30 times, it can gain you the same amount of loss for the small capital you invested should the market price move negatively.
For instance, 20 pips lost is merely $20 lost without leverage. But with leverage, 20 pips would amount to $600 with the ration being 30:1, so be careful when using leverages and take everything including the risks into consideration first.