There are many successful mobile apps out there. The likes of Facebook, Candy Crush, and even Angry Birds come to mind. What makes them successful? Well, they’ve actually followed some fundamentals as well as incorporating some business and marketing aspects as well to make it highly successful.
The thing is, any app designing app can be successful so long as the developer knows what they’re doing. If you are interested in creating one for yourself or for your venture, then read on to find out some important things that you need to know in order for you to create a successful mobile app.
Conduct Some Research
With so many applications today, what feature or set of features do you think that will provide value to your customers? Well, research is key here.
As they say, the devil is in the details, so you have to make sure that you do some proper research first so that you will know what features you should put in your own mobile app.
Planning and Marketing
Developing an app would cost you a lot of money, especially if you’re going to outsource it or hire someone who knows how to create apps.
That being said, at some point, you will need to recoup the money that you’ve spent in developing the mobile application.
So, how would you monetize it? Well, there are two popular payment models that people use. They could either charge an upfront fee before people can download the application or you could go for the more popular approach which is a subscription-based model, wherein, people would have to pay a monthly fee to continually use the application.
No matter what it is you’re going to end up with, you have to plan with your team first so that you can come up with the best possible solution.
Simple and Intuitive Interface
Let me ask you a question: would you rather use an app with a small set of features but with amazing navigability? Or would you rather use an app that although has a lot of features, but it has a very convoluted design and you cannot really navigate your way through without headaches?
I am willing to bet that you’re going to choose the former and a lot of people would agree with you. A simpler application with core features and easier navigation is far more beneficial than developing a highly convoluted app.
Color is Important
Did you know that the colors that you choose to implement on your application play a crucial role as well? That is thanks to Color Psychology. If you notice, there are some apps with a predominant color scheme. For instance, banking applications usually use the color blue because it is linked to a higher trust.
Conversely, orange is the color of fun and you mostly see more colorful palettes on fun applications for children. So again, research is important here. Use the colors that will elicit the emotion you want when a person uses your app.
Screen Orientation Matters
Most of the time, we use our phones in portrait mode because it is the most convenient. However, there are times that we use our mobile devices in landscape mode so that we have a much bigger screen real estate.
Your application must be able to adapt to various screen orientations so that one interface will not look bad when using the other. Don’t worry, by implementing Responsive design, you need not to worry about this too much.
Although a lot of people upgrade their smartphones on a yearly basis, some people do not. Therefore, your application must also be able to cater to people who are using older operating systems (about 2 generations lower) so that the vast majority can still access it without problems.